Danone strengthens its leading positions
Last update: April 2008
- With 20% of the global market (35% in some countries) and a presence in some 40 countries, Danone leads the fresh dairy product market.
In 2007 the 12.2% growth posted by the Fresh Dairy Product line attested its continuing capacity to innovate and push back frontiers for its flagship brands. Business was also more profitable, with trading operating income growing from 13.7% to 14% despite a steep hike in raw material prices.
In response Danone had to raise its prices in various countries – an average price increase of 5.5% over the year. The higher prices were nevertheless well accepted overall.
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Groupe Danone (Euronext: BN, OTCBB: GDNNY) (known as Dannon in the United States) is a french food-product company with its central headquarters in Paris, France. It claims world leadership in dairy products, which are marketed under the corporate name umbrella, and also in bottled water. In 2007 it swapped its world number 2 position as producer of cereals and biscuits, for the same position in baby foods, having sold the biscuits division to Kraft Foods, and acquired Numico.
Danone uses a staggering four billion litres of milk each and every year - almost 1% of the world's total output. So you might be surprised to discover that we take the time to work with each individual farmer, paying particular attention to carefully balancing our quality criteria with their profitability.
i dont know product Danone it. so i hope distribution your product more attention please.
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